I fix slow, confusing websites — with code.

I’m Anup, an SEO engineer in Toronto. I ship changes you can see in Search Console and feel in your Core Web Vitals.

I bridge the gap between audits and actual fixes. Less “recommendations,” more diffs: smaller payloads, stable layouts, cleaner sitemaps, saner canonicals.

I recently moved from Nepal to Canada. New country, same approach: simple systems, shipped steadily. I prefer code and logs over hype, and I’ll tell you what not to do.

🎯 What I’m building right now

Small, boring tools that make sites faster and clearer: CWV instrumentation, a SERP preview that catches truncation, and safer programmatic page templates. I write up what works and what breaks.

If you want a feel for how I work, start with the case studies, then skim the build log. I keep them honest: context, tradeoffs, and what I’d try next.

Need real fixes, not another audit?

I work directly in the code. Typical first month: reduce JS by 30–70KB, stabilize CLS, clean up sitemaps, and get a few quick wins visible in GSC.

Book a quick chat